Getting More Massage Therapy Clients, Without Expensive Advertising - Part 1
Many times a Massage Therapist will feel as if, in order to get clients, they need to do expensive advertising in the newspaper. When I first stated, I had no money to do advertising with, so I had to find another way to market myself. It took longer, but the clients I got as a result stayed with me for years, and they in turn referred me their friends.
You see marketing yourself to other sources, that’s not newspaper advertising, does take a little longer, and you will need a bit more patience, but if you market yourself to the right areas you’ll get more solid and lasting results. Its not how ‘big’ you advertise, in fact it’s the opposite.
Not having any money to do expensive advertising when I first started was good in this way. It taught me to be creative and as a result I learnt something no college or massage school could ever teach me. I learnt that it was not about exposure to ‘everyone’ it was about exposure to certain groups of people who were looking for massage specifically. And after time, I found out how to find exactly how was looking for massage and how I could market myself to those people. As a result I was busier than I had ever been, had more clients than I imagined I would in one go, and worked more than I had in months, in just one month….that is, after I knew what to do.
You see marketing your practice is not just about ‘getting your message out there’. It’s about getting your message out there to people who want massage. And you can even take it one step further; getting your message out there to people who want your particular type of massage. And the secret of finding this is in your own practise. How fantastic is that!
So the best thing to remember is that it’s not about general advertising, it’s about specific advertising to people who want massage therapy as a treatment/maintenance/prevention/solution. The key is to get into this mindset and work it from there. On part two, I’ll explain more!
Good luck!
Amy Roberts
www.massagetherapysuccess.com
